Voice Over Work Sydney, Articles E

a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. Stakeholder relationship mapping | Victorian Government the rise and decline in fuel costs affect the lifespan of many airlines. Page 8 of 50 - About 500 Essays Powerful Essays . Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. The risk of entry by potential competitors In essence, the airline industry is placed in a position where there is a potential new entrant into the industry. This can be attributed to the nature of economic trends plus the growing technological innovations. The Summary report contains the SWOT & PESTLE table contents only. Introduction and History. Are you looking for a report which is not covered on our website? Updated: Feb 28th, 2023. Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. Sort By: Satisfactory Essays. IvyPanda, 26 Sept. 2020, ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. 3.2. For example, you might mark up each stakeholder as being low impact, medium impact, or high impact. Competition is stiffening in the airline sector. To analyze the stake holders in BA the power/interest matrix (Gardner et al, 1986) can be applied in terms of its power and matrix. It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively Explains that airlines say jobs at stake if fee hike approved. Explains stakeholder groups are individuals who hold a particular interest in the business and are affected by its activity. Continuous improvement in the digital interface like introduction of new Bag-sizer on the easyJet app, 1. Analyzes how the valuation model utilizes an increase in passengers in line with the stated capacity and assumes the fares are constant. Explains that the airline industry is impacted by current market trends, and externalities. This section is available only in the 'Complete Report' on purchase. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. (Figure 1.1) is a representation of some of the multifaceted relationships between BP and its publics/stakeholders. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. Table of Contents. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. SWOT analysis of easyJet (A Strategic Analysis) - howandwhat easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Development and justification of an Easy Jet strategy map. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. 3. The company has 15000 employees as per early 2020 records. I am a resourceful and highly motivated change management practitioner, passionate about helping organisations achieve desired outcomes through successful change implementation. Some of the risks associated with this plans are associated with the prevailing business legal and political environment. Run projects smoothly with stakeholder mapping. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. The strategic objectives which have been put into focus with this company are cost. Stakeholder Analysis, Stakeholder Mapping Template - GroupMap Easyjet analysis - Marked by Teachers.com Many stakeholder mapping models use charts to . easyjet stakeholder mapping Annual European Flight Growth Drops To Lowest Rate Since 2013 - https://simpleflying.com/annual-european-flight-growth-drops-to-lowest-rate-since-2013/ A SWOT and PESTEL Analysis of EasyJet. This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. The database is updated daily, so anyone can easily find a relevant essay example. Essentially most passengers have discovered EasyJet airlines through its reputation for low fares (Jones 2005 ). EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. Holistic Analysis Opines that trade unions would want easyjet to keep within their employees' rights by paying them their correct wage and treating them with respect. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. The concept of easyJet is based on the belief that demands for short-haul air . Stakeholder mapping can offer valuable insights about organizations and their position in the ecosystem. Explains that suppliers would want easyjet's business to gain profit and popularity as this would mean that they would need to buy more of their products. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . Opines that customers would want help in taking proper care of their new dog, especially as many of them have come from a previous bad home. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. That is in the event that the political and legal environment does not sustain the plans. Use these steps along with the stakeholder maps and templates to manage your stakeholders effectively and turn them into project champions! EASYJET PLC : Shareholders Board Members Managers and Company Profile These preferences have lowered the landing charges (Jones 2005 ). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Lastly, changing market tastes affect the market trends. Explains that easyjet's aims are to achieve excellence in environmental, social and ethical activities. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Corporate stakeholders are usually customers, suppliers and shareholders. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Company profile. It . Many passengers have credited the management of this airline for such an ingenious venture and success in the past (Barnes 2008). Copyright 2023 Surperformance. Opines that local and national communities would prefer businesses that were noisy or caused a lot of pollution. Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Thus, EasyJet needs to know how much it costs the competitors to serve, and how much capacity the competitor has for every route in the plan. Explains that jet2 is a low-cost operator with close links to the main four travel agents, thomson holidays, thomas cook, first choice, and my travel. Furthermore, the expected growth patterns which have been developed by the IATA estimates that the European scheduled passengers are likely to grow. How to create a Stakeholder Map and why you need one Explains that trade unions want to protect the rights of employees in a business. This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. A stakeholder is someone who has an interest in the success of the business. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. Figure 21: EasyJet Stakeholders Management-----21 22. IvyPanda. Copyright 2000-2023. 3. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. !-Keith GrencherBirmingham Business School. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. Step 1) Identify your stakeholders: Your boss, your team, senior executives, prospective customers, your family, etc. The company has been able to deliver the ongoing savings because of its strategic cost reduction programmes including cost reduction projects for all cost lines and fuel & FX hedging programmes, fleet programmes that include fleet up-gauging and modern aircraft fleet, and operational resilience programmes involving data initiatives, schedule refinement, standby aircraft and first wave efficiency. The people in charge have to get support from key people and across the organization via Stakeholder Management and Analysis. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. Opines that a large investment is needed to strengthen and expand the market share. 2. These aspects include the ability to change the volume of production, the ability to change the time taken to produce, the ability to change the mix of different products or services produced and lastly the ability to innovate and introduce new products and services. What Stakeholders Want From Easyjet - 2328 Words | 123 Help Me easyJet has refined its strategy to drive our purpose of making low-cost travel easy. BSC Easy Jet individual report - The place of useful learning The Home; About. Note: the Y axis intercepts at the mid-point of the X axis. This company has separated itself from its competitors and it has shown other companies how to embrace what can be termed as sustainable business practices that aim to protect the environment. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. 1. This is a tool which is used to evaluate the internal and the external environment of a business. 2. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. This has further been characterized by the capable workforce who delivers quality services to the passengers. Figure 22: Balance scorecard (a) for . Opines that labor unions have advantages and disadvantages that should be taken into consideration by the government and voters alike. We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. What is a Stakeholder Map? Stakeholder Mapping Examples and Templates Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. Stakeholder analysis is a way to get help from key project players. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. Keep it up! In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. This was based on the argument that if the airline prices were reduced on these short routes, then the demand for airline travel when it came to short airline routes would also increase (Cameron & Mike 2009). Explains jet2's home website, where bookings and timetables can be made, and the companys mission statement, background information and aims for the future. This increased competition and consequently more people began using air travel as their preferred mode of travel. Need Strategic Analysis for this company? Part of my role is managing . Local community and pressure groups. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. Its headquarters are located at the London Luton airport, UK. Furthermore, there is an increase in the challenges which are facing this sector. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. What is Stakeholder Mapping & is it Important? Guide + Template - Appvizer We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. 1515 Paper (A+ . Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. 3. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. In England, this company is registered with the number 3959649. Delayed London Stock Exchange union members also benefit from collective power to go on strike. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. All rights reserved. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . The key strategic approach which has made this airline to get to this point is the low cost fare structure. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. . Protecting and building brand awareness and consideration. One of the best things about easyJet is its refund policy. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. 1. Competition: Regulation permitted the entrance of start-up carriers, which, when combined with the excess capacity and the potential for high returns, has led to increased competition. Increase project visibility, especially to executive stakeholders. Heavy regulatory environment with three different European airlines regulators, 1. Lastly, the paperless operations which have been embraced by this company have ensured that the travellers have an easy time when it comes of preparation for travel as well as when it comes to the management of any eventualities which might arise (Ballesteros 2007). Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. Explains that positive and negative externalities influence the supply and demand of the airline industry. The power of suppliers is another aspect which is brought to the fore by the porters five forces. In addition, a stakeholder analysis can help you: Gain more support and resources. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Burrow, J, Kenneth, E & Brad, K 2007 , Business Principles and Management, 12th edn, Cengage Learning, California. This ration is an index of rate of return of risk takers. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. These include new competitors who are looming within the market. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. This might sound patently obvious, but I often see too little time spent on this stage. The future of easyJet 16 6. In this case, the emerging leisure travellers are providing a strong opportunity for this airline. All Rights Reserved by Barakaat Consulting. In early humans, these include primordial . Describes the benefits of a high-quality customer service to passengers on all routs and class of travel. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Explains that oligopoly is when select firms dominate a select market, and the action of one producer affects the influences of other producers. View timetables, travel guides and ideas of where to go. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. the european union's open skies agreement allowed competitors to serve routes that were considered property of certain airlines. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. Explains that british airways is committed to actively promoting diversity and understanding. The company was established in 1995. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. Explains that the airline industry has long attempted to segment the air travel market in order to effectively target its constituents.