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United Airlines CEO He is credited for accelerating installation of Polaris business class seats on the airline's wide-body jets after a slow roll out and introducing the Bombardier CRJ550. Roughly two-thirds was in the form of stock awards. Kate Gebo. We may receive compensation when you click on links to those products. [53] On April 27, 2008, it was reported that UAL Corporation and US Airways Group were in the advanced stages of merger negotiations as well. Kate Gebo. There is a general sense among long-time flyers of the airline that the product has been cheapened since the 2013 merger. United unveiled an updated livery on April 24, 2019. Seldom travelers may not get enough value to warrant the cost. During World War II, United-trained ground crews modified airplanes for use as bombers, and transported mail, material and passengers in support of the war effort. Also, in 1958, United received its first Douglas DC-8, its first jet aircraft. [31] In 2000, Kevin Simpson of the Denver Post said that "the Untied.com phenomenon mirrors the online trend in consumer activism that has caught on with the disgruntled flying public this summer travel season."[32]. The share price subsequently recovered most of its value. Pembroke Park, FL33023 Liberty Fellowship, United Airlines, Inc., Bipartisan Policy Center, United Airlines Holdings, Inc., Teach For America, Inc., The Rockefeller Foundation, Music Associates of Aspen, Inc. All of us make missteps. contact this location, Window Classics-Miami [74] The merged airline would use Continental's single operating certificate (SOC) (using the "United" name), while those of United and Air Micronesia would be surrendered. Stewart Oran, the key legal advisor to the pilots' union, received a $5.5 million package to join the management of the new employee-owned company as legal counsel after the ESOP was formed. However, MEC Chairman Roger Hall, who was hosting a national teleconference from the Odeum (a convention center in the Chicago suburbs) with F. Lee Bailey, declared the strike was on at 12:01am on May 17, without further consulting the negotiators, some of whom believed they could find agreement on all contract terms if the negotiations were allowed to continue. That was welcome growth after years of "capacity discipline" and domestic cuts that followed United's 2010 merger with Continental Airlines. [85] In November 2020, United Airlines Holdings Inc. started manning flights to position shipments of Pfizer's COVID-19 vaccine in the event that the shots are approved by the FDA and other regulators worldwide. United took advantage of declining sales at both plane makers to reap steep price reductions; the large size of this prospective order would also influence pricing. Varney was founded by Walter Varney in Boise, Idaho. In 1997, Sony engineer John Cooperstock[31] and an assistant professor at McGill University in Montreal, Quebec,[32] created untied.com, a website chronicling complaints about service on United, including those from Premier Class customers. Stocks: Real-time U.S. stock quotes reflect trades reported through Nasdaq only; comprehensive quotes and volume reflect trading in all markets and are delayed at least 15 minutes. United Airlines Succeeded, Previously corporate Vice President of engineering at, This page was last edited on 21 February 2023, at 20:52. Chief Executive Officer, Director. United Airlines CEO Mutual Funds & ETFs: All of the mutual fund and ETF information contained in this display, with the exception of the current price and price history, was supplied by Lipper, A Refinitiv Company, subject to the following: Copyright Refinitiv. SHOW MORE. The aircraft was previously painted in Ted colors and also operated with Blue Tulip paint from 2009 to the end of 2010, when it was painted into its current livery. Boeing Air Transport hired registered nurse Ellen Church to assist passengers; United claims Church as the first airline stewardess. Two days after its triumphant first flight to Vietnam, United announced that it would cut U.S. flight capacity by 14% after the holidays and add more international flights, which were more profitable. Launch Customer. New York CNN Business . Kirby joined United as president in August 2016. On May 17, 1985, United's pilots went on a 29-day strike, claiming that CEO Richard Ferris was trying to "break the unions." Andrew Nocella. [97] At the time, there was no real logo for the airline and Bass noted that the brand direction was not clearly evident. Annual Report on Form 10-K For the Year Ended December 31, 2017", "Continental to Shutter Pilot, Attendant Bases in Denver", "United retired its last three B737-500s by end of May", "United Airlines retires its last B767-200", "United Airlines Cancellation & Refund Policies", https://en.wikipedia.org/w/index.php?title=History_of_United_Airlines&oldid=1142355287, History of companies of the United States, Articles with dead external links from December 2010, CS1 maint: bot: original URL status unknown, Short description is different from Wikidata, Articles to be expanded from February 2011, Articles with unsourced statements from December 2012, Articles with unsourced statements from April 2013, Articles with unsourced statements from December 2011, Articles with unsourced statements from April 2019, Creative Commons Attribution-ShareAlike License 3.0. United used the opportunity to create the low-cost subsidiary Shuttle by United in an attempt to compete with low-cost carriers. 01:08. Yet, today, the title I take the greatest pride in was simply counting myself as a member of your team and family. - Oscar Munoz, CEO Thank you, Oscar, for your passion and perseverance over the last five years. Related: A history of United's Denver hub. [81], On April 9, 2017, Dr. David Dao was bloodied and forcibly removed from United Express Flight 3411, sustaining injuries in the process. Two United aircraft in regular service utilize heritage paint schemes. In an echo of the previous two liveries, a series of progressively lighter blue lateral stripes lay between the white upper fuselage and the blue of the aircraft underside. [73] Both carriers planned to Scott Kirby Chief Executive Officer & Director. Five years ago, I set out to change United Airlines. Web2017. The bomb was planted by Jack Graham, who put the device in his mother's luggage to collect on her life insurance policy. "[97] After United announced its new logo, supporters of the previous United logo started a Facebook group called "Save the United Airlines Tulip" in order to convince the airline to change its logo back to the stylized U, or "tulip." [42][43] In the interim, it increased its ties with British carrier BMI and Aloha Airlines. Marketing during this time continued the "Fly the Friendly Skies" slogan, and it was during this era that United acquired the rights to use Gerswhin's "Rhapsody in Blue", which started to be heard in broadcast advertisements. There are even more places your Platinum Card can get you complimentary entry and exclusive perks. (20122021) (Used during the, "Connecting people. While this gives many people some comfort during uncertain times, Kirby's take over also raises some feelings of trepidation among flyers for what his promotion could mean for the passenger experience at the Chicago-based carrier. United Airlines was the creation of aviation pioneer William Boeing, who started out in the airplane business in 1916. The incident was recorded on video by several passengers and officials, and the resultant publicity and subsequent handling of the incident by United Airlines was a PR disaster. $200 Uber Cash: Enjoy Uber VIP status and up to $200 in Uber savings on rides or eats orders in the US annually. United Airlines CEO Scott Kirby United Airlines CEO Oscar Munoz will step down from running the airline in May, the company announced Thursday. This is the number that you can use to make a reservation with United Airlines. United Airlines CEO Scott Kirby came out swinging with a stinging critique of the U.S. aviation system on Wednesday. As a homage to the previous livery, narrow red, orange and blue stripes appeared between the grey and the dark blue. [80] On July 8, all United flights were grounded again for over two hours after a computer glitch that was blamed on a router failure. [59][60][61], On September 8, 2008, the price of UAL shares fell by nearly 99% in fifteen minutes to $0.01 US amid rumors of another bankruptcy, before NASDAQ temporarily halted trading. The combined carrier would take the United Airlines name but use Continental's logo and livery. After years of focused work to bring about deregulation, the 1978 Airline Deregulation Act became law. The "Rainbow" (or "Saul Bass") livery, which was the first to feature the "tulip", had a primarily white fuselage, with red, orange and blue stripes along the "cheatline". Data may be intentionally delayed pursuant to supplier requirements. In 1985, United agreed to buy the ailing Pan American World Airways' entire Pacific Division, Boeing 747SPs, and L-1011-500s, and flight crew staffs for $750 million. [87] The order was split between Boeing and Airbus: 150 737 MAX 10s, 50 MAX 8s, and 70 A321neos. A post shared by United (@united) on May 18, 2020 at 8:30am PDT. In the end, United changed me, forever and for the better. [20] Ferris insisted United had to have pilot costs no higher than American's, so he offered United pilots a "word-for-word" contract to match American's, or the same bottom-line numbers. Houston Mayor Sylvester Turner joined United Airlines CEO Scott Kirby Tuesday at the signing ceremony officially debuting Calibrate, the airlines in-house United Airlines CEO Edwards, Jim. In August 1970, United took delivery of their first Boeing 747s,[12] initially operating them on longer routes within the United States. Those decisions will likely include a not insignificant number of furloughs and layoffs to reduce headcount once staffing protections under the federal government's coronavirus aid package, the CARES Act, end Sept 30. That same year, the airline introduced its "Blue Tulip" livery to its fleet to signify the company's fresh start and emergence from bankruptcy; despite the livery being new, it was never applied to any newly manufactured aircraft, as United did not order or take delivery for any new aircraft during its use. The decision was also said to be unpopular with many marketing experts and graphic designers, claiming that the "tulip" had stronger brand recognition and was a stronger mark than the Continental globe. The past may be a poor example for the future of United really any carrier given the deep crisis resulting from the coronavirus pandemic. United Airlines today (5th December 2019) announced a management shakeup, as Oscar Munoz steps down from his role as Chief Executive Officer after nearly four and a half years. The Federal Aviation Administration has stated it will allow United shipments of 15,000 pounds of dry ice per flight, a measure taken to ensure the vaccine does not spoil, which is five times more than normally permitted. Any copying, republication or redistribution of Lipper content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Lipper. A year later, United, along with American, were the launch customers for the McDonnell Douglas DC-10, which served as a workhorse in both airlines' fleets and others around the world for many years. Linda Jojo. [71] On August 27, 2010, the US Justice Department approved the Continental-United merger, partially due to the fact that the two airlines agreed to lease 18 take-off and 18 landing slots at Newark Liberty International Airport to Southwest Airlines. United Airlines CEO says to expect higher fares as jet fuel prices rise, takes swipe at rivals' strategies. Come fly the friendly skies. However, the most controversial of all was the 2005 cancellation of its pension plan, the largest such default in American corporate history. Aer Lingus would operate the service, which is permitted under recent open skies agreements between the United States and Europe. During the attacks of September 11, 2001, two of the four planes hijacked were United planes. Sources: CoinDesk (Bitcoin), Kraken (all other cryptocurrencies), Calendars and Economy: 'Actual' numbers are added to the table after economic reports are released. In August 1940, United scheduled flights to 37 airports. The Conservation Fund, Amplitude, Inc., Tanium, Inc., United Airlines, Inc., United Airlines Holdings, Inc., Duke University Health System, Inc. United Airlines, Inc., The Rashi School, United Airlines Holdings, Inc., Social Finance, Inc. (Massachusetts), Combined Jewish Philanthropies of Greater Boston, Inc., Children's Hospital Trust. "Hes one of the smartest people I know.". During that time period, New York Air and Texas International Airlines (which were already owned by Texas Air Corporation before this company acquired Continental) were merged into Continental. This livery remained in use for 19 years, with a slight update in 1988 that moved the colored stripes further down the fuselage to allow the "UNITED" font to be larger than before. In 1954, United became the first airline with flight simulators that had visual, sound and motion cues for training pilots. Kirby stated that he anticipates and aims for United Airlines becoming the flag carrier of the United States. [23][24], In February 1987, Ferris changed United's parent company's name from UAL Corporation to Allegis, but the name change was short-lived. Pardus Capital Management LP, a hedge fund that owned 7 million shares of Delta and 5.6 million shares of United, called for the two carriers to merge. Company Leadership - United Airlines Holdings, Inc. "W", in recognition that United's acquisition of the Westin hotel chain had actually been the reverse, as Westin's president Ed Carlson had become United's CEO. The airline received a single operating certificate from the FAA on November 30, 2011. [68] The Wall Street Journal cited the average ages of four types of jets in United's fleet as follows: On April 16, 2010, United resumed merger talks with Continental Airlines. Company Contacts - Elliott Report - Elliott Advocacy - Here to help Kirby and Parker are credited with two of the industry's mega mergers: the combination of American and US Airways in 2013, and of America West Airlines and US Airways in 2005. [84] On September 2, 2020, United Airlines, in a new memo to its employees, indicated that they planned to cut 16,370 jobs in nearly a month. May 2000 also saw a bitter contract dispute between United and its pilots' union. [90], As of mid-August 2021, United was the only major United States airline to require COVID-19 vaccines for their workers by October 25, 2021. The board of directors of both Continental and UAL Corporation reached an agreement to combine operations to create the world's largest airline on May 2, 2010. the federal Air Transportation Stabilization Board established in the wake of the 9/11 attacks. [96] As for United, before merging with Continental it had acquired Capital Airlines in the 1960s and had also purchased Pan Am's Pacific Division as well as Pan Am's transatlantic route rights into Heathrow Airport during the 1980s.[94]. [14] In keeping with the practice of having two aircraft available at all times during Presidential travel, an Air Force aircraft followed in case of emergency. United Company History Timeline 446 Jobs 1926 Varney's chief pilot, Leon D. "Lee" Cuddeback, flew the first Contract Air Mail flight in a Swallow biplane from Varney's A deal was not "certain or imminent," with the talks being in a preliminary state. contact this location, Window Classics-Sarasota Airline Appliances Auto This card is also incredibly rewarding for travel purchases, helping you rack up a ton of Membership Rewards points for your next award trip. The planned involuntary cuts included 6,920 flight attendants, 2,850 pilots, 1,400 management jobs, 2,010 mechanics and 2,260 in airport operations, among others. The airline interests became United Air Lines. The pilots wanted their pay restored to the levels that existed prior to the pay cuts and concessions that were taken to fund the ESOP. The pilots used management's proposed "B-scale" pilot pay rates as proof. As it turned out, United's bankruptcy took longer to resolve than expected; consequently the new branding was actually launched two years sooner. In 1997, United co-founded the Star Alliance with Air Canada, Lufthansa, Scandinavian Airlines, and Thai Airways. Do we want to stand out? The familiar "tulip" logo remained, although slightly smaller. Source: FactSet, Indexes: Index quotes may be real-time or delayed as per exchange requirements; refer to time stamps for information on any delays. United Airlines WebUnited Airlines CEO and key executive team. Earn 80,000 Membership Rewards points after you spend $6,000 on purchases on your new Card in your first 6 months of Card Membership. Cryptocurrencies: Cryptocurrency quotes are updated in real-time. Previously the firm's chief operating office, Been with the company since the beginning, Listed as one of the most powerful woman in the world by, Previously over the firm's Business and International Insurance segment, First woman to hold the position at the company; succeeded, Chairwoman and Co-CEO (Alongside Nick Khan), Co-founder and previously was Zillow's CEO for nearly a decade. United Airlines: USA: 335,728: 83.4: Oscar Munoz [57] American: Sep-15: 1 year, 10 months: Outsider: President & COO, CSX Corporation: B Business Administration: The Aviation Hobby Shop. One of the things I would say is one of his strengths: he listens to people," said Kim Day, who, as CEO of Denver International Airport, has worked closely with Kirby and his team to manage United's large hub in the Mile High City. [78], The United States Department of Transportation fined United $1.1 million for lengthy tarmac delays at O'Hare International Airport in July 2012. Published Wed, Oct 20 2021 9:22 AM EDT Updated Wed, Oct 20 2021 3:28 PM EDT. Varney's chief pilot Leon D. "Lee" Cuddeback flew the first contract air mail flight in a Swallow biplane from Varney's Boise headquarters to the railroad mail hub at Pasco, Washington on April 5, 1926, and returned the following day with 200 pounds of mail. Another eleven aircraft, including five Boeing 777-200ERs, one Boeing 767-400ER, one Boeing 767-300ER, one Boeing 757-200, two Boeing 737-800s and one Boeing 737-700, are painted in the Star Alliance livery. and Roach J.R. Jet Airliner Production List Volume 1 - Boeing. The airline was busy covering the need for air transport across the United States during the war. On the night of October 10, 1933, a United Boeing 247 exploded in mid-air and crashed near Chesterton, Indiana, killing seven people aboard. United took advantage of its Chapter 11 status to negotiate hard-to-cut costs with employees, suppliers and contractors, including cancellation of feeder contracts with United Express carriers Atlantic Coast Airlines (which became Independence Air) and Air Wisconsin (which became a US Airways Express carrier). Our points-obsessed staff uses a plethora of credit cards on a daily basis. Learn more. United announced at the same time that it had raised $3 billion in exit financing and filed its Plan of Reorganization, as announced, on September 7, 2005. Sources stated that a merger was expected to be announced within two weeks of the report. Change value during other periods is calculated as the difference between the last trade and the most recent settle. In 1984, United was the first airline to serve all 50 states with commercial airports when it started flights to Atlanta, Nashville, Memphis, Little Rock, Fargo, Casper, Jackson, and Charleston. United Airlines was the creation of aviation pioneer William Boeing, who started out in the airplane business in 1916. The only choice left, to achieve parity with American's pilot costs, was to begin a B-scale for United's new-hire pilots. The one thing people dont like is hes brutally honest, but you know what youre getting," Cowen analyst Helane Becker told TPG. Kirby has a checkered history on this front at United. From 1953 to 1970, United operated six-day-a-week afternoon non-stop extra fare "men only" flights between New York and Chicago ("The Chicago Executive" 642643) and Los Angeles and San Francisco (665666) on which women and children were banned. As part of ESOP agreement, United CEO Stephen Wolf resigned and took a consulting job with Lazard Freres, the investment company he had hired to advise United's board during the ESOP buyout process. On April 21, 1958, Flight 736 crashed in southern Nevada after colliding with a USAF F-100 Super Sabre fighter jet. [79], On June 2, 2015, all United Airlines flights were grounded. Former United Airlines CEO on traveling during COVID-19 - Yahoo! All of those airlines faced another obstacle last week. The merger resulted in United inheriting from Capital the British-manufactured Vickers Viscount, which was the only mainline turboprop aircraft ever flown by the airline. Earn 5X Membership Rewards Points for flights booked directly with airlines or with American Express Travel up to $500,000 on these purchases per calendar year and earn 5X Membership Rewards Points on prepaid hotels booked with American Express Travel. [56], On June 4, 2008, United announced that it would close its Ted unit[57] and reconfigure it for a return to mainline configuration to compensate for the removal of its Boeing 737s that were to be retired. United Airlines Holdings | 2022 Fortune 500 | Fortune The rank and file employees were locked into their stock, which was wiped out in the eventual bankruptcy. Kirby's industry resume is extensive. Card Rating is based on the opinion of TPGs editors and is not influenced by the card issuer. The launch order in 1978 for 30 767s, together with an order for 30 727-200s for the interim period, totaled $1.2 million, nearly twice the size of the previous largest ever airline order, PanAm's launch for the 747. Sources: FactSet, Dow Jones, Stock Movers: Gainers, decliners and most actives market activity tables are a combination of NYSE, Nasdaq, NYSE American and NYSE Arca listings. After studying at the U.S. Air Force Academy, he has spent the past three decades working in the airline business. [citation needed], Boeing 747-100 at Charles de Gaulle wearing Saul Bass-designed "Tulip" livery (19741993), Boeing 747-400 at Los Angeles International Airport wearing "Battleship" livery (19932004), Boeing 747-400 at O'Hare International Airport in "Rising Blue" or "Blue Tulip" livery (200410), Post-merger Boeing 747-400 at Beijing Capital International Airport in ex-Continental "Globe" livery (20102019), Boeing 787-9 at Beijing Capital International Airport wearing the newest livery (2019present), On May 3, 2010, it was announced that United and Continental Airlines would merge. Furthermore, they reduced their mainline fleet from 557 (before 9/11) to 460 aircraft. The incident is believed to be the first proven case of air sabotage in commercial aviation history. Star Alliance Services GmbH, Air Transport Association of America, Inc., United Airlines Holdings, Inc. Garth Thompson Director. On October 1, 2010, UAL Corporation completed its acquisition of Continental Airlines, and changed its name to United Continental Holdings, Inc. Lists ranking United Airlines Holdings. The high annual fee is only worth it if youre taking full advantage of the cards benefits. Get up to $300 back per calendar year on the Equinox+ digital fitness app, or eligible Equinox club memberships when you pay with your Platinum Card. However, the ALPA MEC insisted they merge in the new pilot's sixth-year with the airline. United Airlines CEO ???? Torbjorn (Toby) J. Enqvist. [99] Its sister, N75436 also acquired in the Continental merger, was painted in the same livery from June 2009 to April 2016. United History: Founding, Timeline, and Milestones All rights reserved. Sources: FactSet, Dow Jones, Bonds: Bond quotes are updated in real-time. In direct negotiations with the British government, United also obtained rights to fly to Heathrow from Chicago. This arrived on February 18, 2004, when the "Rising Blue" (or "Blue Tulip") livery was introduced, intended to signal a fresh start once the company emerged from bankruptcy protection. Not everything that Munoz set out to do is done. [82], In January 2018, United stated that it planned to grow its company by adding between 4% and 6% to its passenger capacity and maintain that growth through 2020; this news caused all U.S. airline stocks to fall in value. The "friendly skies" tagline was used until 1996, yet revived on September 20, 2013. ", In 1997, United commissioned Pentagram to update the brand. [48] The industry environment was ripe with pressures to merge and consolidate. [46] On June 14, 2007, CFO Jake Brace said the company was still looking to "tie the knot" with a suitable merger partner. [89] In December 2022, United placed another order for 100 787s, for the purpose of replacing the 767s and older 777-200s. Aspect of history surrounding United Airlines, 2008 recession, fuel efficiency issues and new jet orders, "Nixons, Tricia, Staff And Agents Go West On Commercial Flight", by, 195175 from Handbook of Airline Statistics (biannual CAB publication); 19812000 from IATA's World Air Transport Statistics, Shut down for 16-day strike December 1975. The flight attendants voted not to participate in the deal, and some initially wore buttons saying "we just work here." The Highest Paid Airline CEOs in the U.S. - Skift Enrollment required. April 2020: The CEO of a company whose employees do a lot of travel on United told Kirby that he thought his company was simply going to reduce travel by 50 percent going forward. Miami, FL33155 Absolutely. WebScott Kirby is CEO of United Airlines. The rumors were traced to an old story on the South Florida Sun-Sentinel website about the 2002 bankruptcy being picked up by Google News and subsequently presented by Bloomberg LP as a breaking story. He is supported by United veteran Brett Hart, who takes over as president, as well as Andrew Nocella as commercial chief and Gerry Laderman as chief financial officer. That same year, United applied for a $1.5 billion loan guarantee from By 2001, the regulatory sentiment was against the deal, and United withdrew the offer just before the Department of Justice barred the merger on antitrust grounds in July. Edward joined the TPG team in June 2019 after seven years at FlightGlobal. OBTAINED FROM: United Aircraft and Transport Corporation, United States Department of Transportation, "United Airlines Timeline (entry for March 28, 1931)", "American National Business Hall of Fame, ANBHF W.A. Uniting the world." Criticism was also leveled at CEO Glenn Tilton for demanding pay cuts from employees while receiving the highest salary of any major U.S. airline CEO.[39]. The service was targeted to business customers and high-end leisure customers in the coast-to-coast market. Get $200 back in statement credits each year on prepaid Fine Hotels + Resorts or The Hotel Collection bookings, which requires a minimum two-night stay, through American Express Travel when you pay with your Platinum Card. United and Continental announced that United Mileage Plus would be the remaining frequent flyer program of the two airlines. Among the six largest U.S. airlines, Delta canceled 1.4% of its scheduled flights in 2022 while United dropped 2.0%, Alaska 2.4%, American 2.5%, Southwest 3.0% and JetBlue 3.1%, according to tracking service FlightAware. Earn 5X Membership Rewards Points on prepaid hotels booked with American Express Travel. Form 8-K for UNITED CONTINENTAL HOLDINGS, INC. http://www.cbsnews.com/news/why-united-continentals-bizarre-new-mashup-logo-is-a-work-of-genius/, "United Hit With Record $1.1 Million Fine in Tarmac Delays", "Every United Airlines flight was grounded this morning in the US", "United restoring flights after worldwide ground stop", "Passenger dragged off overbooked United flight", Airline stocks tumble after United unveils expansion plan, "United Airlines to send lay-off warnings to 36,000 staff", "United Airlines plans to cut more than 16,000 jobs as coronavirus continues to hammer demand", "United Begins Flying Pfizer's Covid-19 Vaccine", "United Airlines Plans a Record Fleet Expansion as Travel Rebounds", "United, with one of USA's oldest fleets, poised for huge aircraft order: reports", "United Adds 270 Boeing and Airbus Aircraft to Fleet, Largest Order in Airline's History and Biggest by a Single Carrier in a Decade", "United Airlines places huge order for Boeing 787 Dreamliners", "3 major US airlines will not mandate shots for their unvaccinated workers", "Lorenzo, Head of Continental Air, Quits Industry in $30 Million Deal", "N75435 UNITED AIRLINES BOEING 737-900ER", "N75436 UNITED AIRLINES BOEING 737-900ER", "YouTube United Airlines TV CM 2000 Theme", "United's new brand campaign reinterprets 'Fly the Friendly Skies', "United's Shared Purpose & Values: Connecting People.